한 남자가 큰일이 난듯 다급하게 휴대폰 충전기를 찾습니다. 동료들은 이를 아무렇지 않게 여기는데요. 물 없이 혼자 사막을 떠돌 때, 뜨겁고 습한 사우나에 갇혔을 때, 결혼식 가는 비행기를 놓쳤을 때 등... 오히려 더 심각한 위기들을 늘어 놓는데요. 휴대폰 충전기는 오래가는 배터리만 있다면 해결되는 간단한 문제이기 때문입니다.
Advertising Agency: Leo Burnett, Israel
Chief Executive Officer: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Chief Strategy Officer: Shai Nissenboim
Strategic Planner: Liz Stull
Art Director:Meital Miller
Copywriters: Oren Ben Naim, Elad Gaizler, Tal Menkes
Agency Producer: Menny Zarhia
Account Supervisor: Sapir Aharoni
Account Executive: Nofar Zinger
Social Account Manager: Lio Schafferman
Traffic Manager: Maya Varochik
Marcom Director: Eva Hasson
Director: Tal Zagreba
Graphic Designer: Oren Bar
Musical Composer / Musical Arrangements: Shlomi Shaban
Photographer: Roman Linetsky
Art Director: Neta Dror
Active Director: Ravit Aviv
Composition / Design: Vadim Bar Zakharin, Tal Porat, Amir Steiner, Gal Primack Najari
3D: Omer Arieli
Editor: Shahar Be'eri
Musical Production: Niv and Meital (Nov)
Sound: Sidney Toledano
Production / Post-production: Omri Paz Productions
Producer of the post: Ophir Tal