히잡을 쓴 한 여성이 나옵니다. 여성의 얼굴이 점점 찌그러지면서 얼굴에 상처가 생기고 있습니다. 이 모습은 전세계 여성들이 가정폭력을 받고있다는 보여주고 있고, 여성들은 사회의 문제로 인하여 가정폭력의 이야기를 하지 않으려 하고 있습니다. 그래서 'Alwaleed Philanthropies'는 여성들이 사회에 호소를 독려하기 위하여 광고를 집행하였습니다.

Media: TV Original Title: Silence is acceptance. Don't wait to be a voice.

Category: Charities & appeals

URL: http://www.1919.life

Client: Alwaleed Philanthropies

Agency: Bold Creative Boutique

Production: Millemeter Productions

Country: Saudi Arabia

Director: Mohamad Baalbaki

Planning Director: Rashad Moglbay

Executive Creative Director: Mohamad Baalbaki

Creative Director: Ziad Abou Rjeily

Art Director: Aljoharah Alrasheed

Copywriter: Abdullah Alobodi

DoP: Elie Haswany

Account Director: Sarmad Hyder

Studio: Alleycat

Account manager: Yazeed El Hayef

Account Executive: Christine Hellal

The TV Commercial Ad titled Silence is acceptance. Don’t wait to be a voice. was done by Bold Creative Boutique advertising agency for brand: Alwaleed Philanthropies in Saudi Arabia. It was released in the Dec 2016.